商學院青年博士學術工作坊 (第二期）

講座題目：“Mirroring a Mechanical Mind”: Robot Presence Promotes Utilitarian Motives in Distributive Justice Judgments

主講嘉賓： 殷雲露

時間：2024年5月8日（星期三）下午14:30—16:30

地點：商學院109會議室

歡迎感興趣的師生參加聆聽！

江南大學商學院

2024年5月7日

主講嘉賓簡介

殷雲露，複旦大學管理學院市場營銷系助理教授，博士畢業于香港大學經管學院市場營銷系。研究興趣主要集中在視覺營銷、媒體與數字營銷，以及決策神經科學。研究成果發表在Journal of Consumer Research，Journal of Marketing Research，Elife，Neuroimage等營銷學與認知神經科學主流期刊。目前擔任JMR、JCR等期刊審稿人，入選上海市浦江人才計劃、上海市領軍人才計劃，成果獲得教育部第九屆高等學校科學研究優秀成果獎（人文社會科學）青年成果獎，并主持自然科學基金項目一項。

講座主要内容

As robots rapidly enter numerous workplace and organizational scenarios, it has become increasingly prevalent for people to make decisions in the presence of robots. Focusing on one fundamental issue in moral decision making—distributive justice judgments—two studies, including an eye-tracking experiment and a field experiment, reveal that the presence of a humanoid robot increases humans’ preference for efficiency over equity. We further demonstrate that the effect occurs because humans spontaneously mirror and incorporate a robot’s utilitarianism perspective, which is assumed to pursue utility maximization. Our findings suggest that robot presence may trigger and modulate human metacognition during human–robot interaction, and that managers and policy makers should be mindful of how humanoid robots may exert unintended consequences on human morality, particularly in contexts concerning general social welfare or legal consequences.